Our Story

On the other hand, Amirul wanted to build a strong management team as well. Nani (short for Aina Inani) was hired as an in-house admin and a secretary to Amirul. Nani and Amirul handled everything from PR work to social media marketing. They also had their hands full on maintaining the administration work of the company and running errands almost every day.

Besides the shop, Debut was involved in several events and collaborations. The highlight of 2017 for Debut would be the involvement in the Distinguished Gentleman’s Ride, an annual international charity event held in September where gentlemen from all over the world dressed in dapper clothes and ride their motorcycles together to raise awareness for prostate cancer.

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2018 was a massive year for Debut. It was all about sustainability, creating bonds and connections, and putting the name “Debut” out there. In the midst of everything, we still had our struggles through the year because we only had one whole year behind us to compare our growth to. We were still learning to analyse what to expect every coming month, what risks to take to expand and keep breathing at the same time.

Debut was becoming a corporation company rather than just a barbershop. We brought in some products we truly believe in to sell at our shop aside from providing services. It was also a fine step to prepare ourselves and move closer to the dream of producing and selling our own products.

Debut was also taking apprenticeship for hairdressing. The duration of apprenticeship is three months maximum and will be hired as a full-time barber once they pass. We’ve had our list of apprentices who personally trained with Amirul while part-timing at the barbershop.

It is probably a common problem to many developing companies to find a good strong team who sticks together. Apart from a few fellow team members who come and go, we had a strong bond with each other and stuck through thick and thin during work and off-duty. We treated each other like family and Debut wouldn’t be where it is today without this key ingredient.

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In November 2018, we celebrated our second anniversary by having an event called the Evening Affair. It was a collaboration event with Abstrax St., a well-known local brand, organized by Peoplesiris. The turn-up was amazing and the live performances was beyond magnificent. Amirul, owner of Debut, and Fahmi, owner of Abstrax St. gave a leisure speech about their journey together building their brands.

Later in November we successfully opened up our second branch outside of town. Debut Meru is located on higher grounds in Bandar Meru Raya. We were very fortunate to come across this opportunity. All we had to do was some minor renovations with the workstations and signage and it was good to run as it is.

There are many flows in business from phase 1. Our business grew from phase 1 to phase 3 from close friends and family. Then, it grew from friends to loyal clients. Without the presence of these two points, it wouldn’t be great even if you hold a 15-year of good reputation.

Within this year, the third year, we decided to build this website purposely to document progression towards a global reach. In our opinion, what’s the point of having a nice growing business, specifically Debut Midtown, on a nice street and stopping there? Certainly, the aim is to go international. We’d like to share our service with the world. Looking back, we have so many international clients coming from all over the world. A few to name are from Germany, Japan, Poland and Sweden. And gratefully, they keep coming back. Although, it’s been quite a challenge to maintain in this area when the only communication path is a phone number considering some clients are travellers without a local phone number or even a cell phone. On the contrary, we are indeed reachable on easily accessed social media platforms that are “googleable”. But those platforms aren’t customizable down to the dot. How far can the efficiency go? This website is solely made to prioritize the inefficiency caused by other platforms. We make it a priority to able customers to book their appointments in a breeze.